How to build a simple skincare routine that works

A great routine does not need ten steps. For most people, four steps cover what skin needs every day.

1. Cleanse

Use a gentle facial cleanser morning and evening. Choose a foaming wash for oily skin and a cream or gel cleanser for dry or sensitive skin.

2. Treat

A serum targets your main concern: vitamin C for glow, niacinamide for oil and blemishes, hyaluronic acid for hydration.

3. Moisturise

Lock in hydration with a moisturiser suited to your skin type, and do not forget your body: a good lotion keeps skin soft all day.

4. Protect

Finish every morning with sunscreen. It is the single best step for preventing dark spots and early signs of ageing.

Start simple, add one new product at a time, and give each two to four weeks before judging results.